CONSUME®EVOLUTION Magazine

At a time when independent retailers are forced to compete with global corporations, and information is disseminated instantaneously and internationally, it is increasingly easy to be influenced by a good sales pitch or the latest trends.

CONSUME®EVOLUTION looks at the effects mass-marketing and globalization have on local industry, our buying habits, and our culture – highlighting the importance of our awareness and the immediacy of making personal critical choices.

View Issue 1 (May 2005) in Flash or view as PDF

Created by Scott Ballum with Jeffrey Metzner.

Design: AMIBA.net

The American Independent Business Alliance is a nation-wide organization that works with city-based community groups to build local business alliances, offering fiscal sponsorship, operational insights, and marketing support.

They asked me to redesign their antiquated, text-heavy website to be a more navigable online resource for their 300+ members, serving over 14,000 local businesses nation-wide.

Pro-bono Website Design, 2010

Design: Signature Theatre Company

Signature Theatre Company, located on New York City's legendary 42nd Street, offers a unique immersive experience into the work of one living American playwright each dramaturgical season. In preparation for its 20th anniversary celebrations, to culminate in a season of Tony Kushner's Pulitzer Prize winning plays, our team at C&G Partners developed a new identity system for the company, based around a dynamic, variable logo created by layering the signatures of the diverse playwrights who have worked with the theater. The system was played out across institutional collateral, a year's worth of artistic and development materials, and a complete overhaul of the theater's front-of-house and exterior spaces.

This work was recently featured in The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles By Richard Poulin (Rockport Publishers)

Visual Identity Design, Promotion Design, Signage Design (Created as Senior Designer at C&G Partners), 2007-2008

Design: Housing Works

Housing Works is the nation's largest community-based AIDS service organization with housing, psychiatric, and medical outreach centers; it is also a true pioneer in social enterprise, creating over $12 million in revenue annually from seven thrift shops, a used bookstore, catering operations, work training at a print shop, and city-wide music and literary events. As the organization's inaugural Design Director, I created print, signage, and parade campaigns to increase participation, awareness, and donations.

Promotion Design, Print Design (Various projects created as Design Director of Housing Works, and as an independent contractor), 2006-2009

Design: The Art Directors Club

Since 2002, I've worked with the international Art Directors Club, the oldest membership organization of its kind, on over a dozen exhibition installations, numerous promotional materials, interactive kiosks and dvds, and the creative direction and design of three of the prestigious Art Directors Annuals.

Book Design, Interactive Design, Promotion Design, Exhibition Design (Various projects created as art director at ADC, as senior designer at C&G Partners, and as an independent contractor), 2002-2009