Communications: Suzie's Farm

Suzie's Farm is a 70-acre organic farm located near the Tijuana Estuary, 13 miles outside downtown San Diego, CA. Moving from part-time field worker and farmer's marketeer to head Communications Guy granted me a unique perspective from which to promote and present the business.

I quickly developed a 1,000 image photo library, documenting the workers, animals, seasons, and visitors to the farm; maintained the blog and social media presence; developed and produced a weekly newsletter; created with the Field Manager a Harvest Guide including histories and descriptions of all heirloom and traditional vegetables grown on the farm; and designed marketing campaigns for the Community Supported Agriculture program, school-focused Farm Raiser program, and holiday sales promotions, all while developing and sustaining a consistent voice and message appropriate to the farm and its community.

Suzie's Farm has recently seen record numbers of CSA shareholders, event attendees, and market sales.

Suzie's Farm primary logo by Holly Jones