Design: Signature Theatre Company

Signature Theatre Company, located on New York City's legendary 42nd Street, offers a unique immersive experience into the work of one living American playwright each dramaturgical season. In preparation for its 20th anniversary celebrations, to culminate in a season of Tony Kushner's Pulitzer Prize winning plays, our team at C&G Partners developed a new identity system for the company, based around a dynamic, variable logo created by layering the signatures of the diverse playwrights who have worked with the theater. The system was played out across institutional collateral, a year's worth of artistic and development materials, and a complete overhaul of the theater's front-of-house and exterior spaces.

This work was recently featured in The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles By Richard Poulin (Rockport Publishers)

Visual Identity Design, Promotion Design, Signage Design (Created as Senior Designer at C&G Partners), 2007-2008